This article has been published by Dr George Fasha who is a lecturer in the Department of Business Management (DBM), School of Agricultural Economics and Business Studies (SAEBS) of Sokoine University of Agriculture (SUA). Fasha argue that the art of attracting and retaining customers relies on an organization ability to predict the future. In the past, important business decisions were based on gut feeling, on past experience and by looking at what close competitors in the same line of business are doing .But these methods are no longer adequate to achieve desired business outcome.
Source. Tanzania, the Gurdian Newspaper 24th April 2020
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